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I therefore support anything that is trying to raise awareness. I admittedly didn't read everything about the campaign so I don't know the details, but look at all the huge amount of advertising that you are bombarded with everyday. How can something for a good cause be any worse?
For me it's not about autism and the campaign - I commend the guys that are doing their bit. It's about the amount and frequency of the tweets, blog posts, muti posts etc. With a spam mail, I know that any future mails from that address will be spam and I flag them as such. With all the social media tools it's a little difficult to "un-friend" & unsubscribe from certain folks who are hell bent at getting their message across. Next week they might be on about something really interesting, and in the long run are worth following. With the amounts of "streams" I follow it's tiresome removing people from my friend list and re-adding them later. That's where I'm coming from.
Bye the way, I'm sorry to hear about your son's autism. I wish you and your family well.
Wes
No I don't think so, I think you guys are probably right. I think perhaps it needs a good blogger to blog real life issues autistics face, perhaps like a Tertia.
@Neville, I really don't think anyone is criticising the campaign or the drive to raise awareness. There is no argument that this isn't a great initiative.
I think the issue here is that this is being pumped to a couple of hundred "geeks" who follow twitter - and - although it's been filling my reader for days - this perhaps isn't the kind of awareness that's needed.
I would also say, that what's kind of grating me about this "social media drive" is that the bulk of it seems to be bloggers congratulating each other on how well they are doing and the amount of noise they are making - and this is not the real issue.
Well after my initial "scathing" tweet, Rafiq asked "@wezzo if you were told you have 14 days to raise R500k to help the wwworld, what would YOU do differently?"
I responded with "@rafiq spend R100k on traditional media advertising and make 600k. Pumping it to 500 SA geeks (max), I'm not so sure about." - It's a little hard getting your point accross in 140 characters or less, but what I meant was exactly what you're saying. They are pushing the concept to the wrong audience (and a tiny one at that).
I think it's a bit opportunistic, which is great for the cause of Autism, but it does detract from the larger message of Autism. I feel there is a larger focus on "how we did this" than "what is autism"
I don't think it is authentic and that's what is pissing people off.
Autism in South Africa doesn't stand a chance against some of the more noticable causes, yet it's a really important issue. Jail4Bail is the first autism campaign to make a real impact on the general SA public and continues to do so.
Gerhard's stated aim was to raise awareness as much as raise funds.
Whether Jail4Bail is spam is debatable, but at least it's succeeding in putting a marginalised cause on the map for the first time in SA. Thanks to Gerhard and co. 'spamming' people are talking, and we should be commending and supporting them for it.
To be frank, I think a only handful of bloggers are now talking about the 'mechanisms used to promote the campaign'. I think Gerhard can live with that, because far more people are talking about autism.
That's a good thing.
Social causes need to have the same spam, privacy and other issues intact. Just because you're passionate about the cause doesn't mean you can make other people's lives hell. One still needs to be respectful about boundaries and online rules and mores. If you don't you will do more harm than good.
Nothing useful is every forced - particularly not on social media where people will switch off if issues are shoved down their throats.
I think in this case it is a matter about people caring very deeply about the cause they represent. While this should be applauded I reckon your post is very valid - and regardless of the cause the rules of social media should apply.
And that is the "problem" of social media: one you get your message out there, you LOSE OWNERSHIP of it. Someone (Rafiq?) can become over-passionate and with the best of intentions can actually taint your cause.
The challenge is to invite social media networking and viral spread, and yet still remain the main voice of the campaign (whether you are selling jail4bail or cotor cars).
Tough challenge, and one that social web strategist battle with every day.
In short, Wezzo, you've hit the nail on the head. I think that the efforts are a little over the top...
I think Rafiq fails to understand what spam is, Maybe he and Nic should do some studying together
Yeah I saw that, left a comment.
I was a little lost with Nic & Rafiq having to do some studying together though, huh. Did I miss something?
I am totally agree with Nev. " I think perhaps it needs a good blogger to blog real life issues autistics face, perhaps like a Tertia. " .
BTW Wezz, have you contributed at all to the Autism campaign? Perhaps if more people contributed, the campaign would end sooner, correct? ;)
Keep up the good work Gerhard.